Since I announced the release of Scary Modsters I’ve been repeatedly asked, “Why did you make deceased rock star Peter Lane a mod? Why not go more modern?”
In the early 1960s we had just gotten out of the bobby sox and saddle shoes phase and were looking to Jackie O for style tips. Fashions weren’t exactly risky. When Peter’s popularity started all of that was changing. Mary Quant, a fashion designer out of London, created revolutionary styles, color combinations, and high hemlines that have never left us. The mod look propelled fashion forward and signaled that the world was changing. It was sort of the shot heard around the world.
Working-class youth went out of their way to get the best possible fashion. There’s a misconception that the scooter-loving mods were rich kids while their rivals, the motorcycle-riding, rockers, didn’t have money for fancy clothes. In talking to a lot of 60s mods it seems that isn’t true at all. The mods were just as working class as the rockers, but their priorities were different. They didn’t believe in wearing something that they considered undesirable when they could to do better.
I have a few hang-ups with modern fashion. It seems like everywhere I go people are wearing clothes that are so short and tight that their skin is popping out in an undesirable way or their clothes are so baggy that they are falling off. I know these are fashion statements, but they’re not fashion statements that work for me. I have a hard time watching award shows. Some people are given great honors and they show up looking like getting out of bed was an inconvenience. It drives me crazy.
It seems that every twenty years we revisit an era. The poodle skirts and saddle shoes of the 1950s came back in style in the late 1970s when rockabilly hit. 1960s fashions became popular again in the 1980s, during the new wave revolution. In the 1990s stores were flooded with bellbottoms and those big shirts that were all the rage in the 70s. In the first decade of the current century we saw an 80s, new wave resurgence. Now we are due for a 90s resurgence, which puts us at grunge. The problem is that grunge had a very casual look that never went away. Also the 90s weren’t very interesting fashion wise. So where do we go from there? It seems only natural that we would look back to the revolution—the 1960’s. Have you seem those amazing, mod commercials for Rimmel? Everything old is new again.